Travel2Latam

Pupila® Digital Agency

Case Study — Full-Stack Development & Digital Strategy

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Client Travel2Latam

URL travel2latam.com

Scope Frontend/Backend DEV · UX/UI

Technology Pupila® CMS · Svelte · SMTP

Industry Travel Media · Tourism

/ Overview /

The leading travel news platform for tourism professionals across Latin America - with proprietary technology and global distribution.

Travel2Latam is a trilingual publication (ES · EN · PT) founded in 2014 and headquartered in Miami, FL. It covers airlines, hotels, cruises, destinations, and technology for tourism professionals across Latin America.

Our agency took on the full digital infrastructure of the project: from the proprietary CMS to the newsletter system, SMTP server configuration, and a long-term digital presence strategy.

The result is a robust, scalable, multilingual media platform — with daily editorial output and a growing professional readership across three continents.

/ The Challenge /

A trilingual daily news platform with mass newsletter delivery and distribution across three continents.

The project required a high-availability editorial solution with a flexible CMS for multiple languages, mass email delivery without relying on third-party services, and a consistent visual identity across all channels.

/ Our Solution /

What We Built

Platform

Pupila® CMS

Business Custom Build

UX/UI design

SEO & performance

Brand identity

Consulting

Ecosystem

CORE

Proprietary infrastructure

Editorial workflow

ES · EN · PT routing

Taxonomy & tagging

SEO structured data

Reach

Newsletter

Custom engine

Server A — primary

Server B — redundancy

Server C — campaigns

Shared across all deliverables

Responsive templates Auth wrappers Language routing Email analytics

Pupila® CMS

Pupila CMS® / Business Custom Build

Implementation and customization of our proprietary CMS for trilingual editorial management — author roles, country and industry taxonomies, and an automated publishing workflow.

Newsletter System

Design and development of a custom newsletter engine: responsive multilingual templates, segmentation by language and region, and subscriber list management with double opt-in.

SMTP Cluster (x3)

Configuration and monitoring of three independent SMTP servers with SPF/DKIM/DMARC policies, domain reputation tracking, and automatic failover for guaranteed deliverability.

UX/UI & Frontend

Editorial interface design: information architecture for a news portal, responsive grid systems, and article components optimized for readability across devices.

SEO & Performance

Technical SEO audit, structured data implementation for news articles, speed optimization, and indexing strategy for three language subdomains.

Brand Identity & Consulting

Logo design, visual identity system, and digital presence strategy. Ongoing consulting that positioned Travel2Latam as the reference media outlet for Latin American tourism.

/ Newsletter /

Daily & Weekly
emails deliveries

The system handles daily and weekly email delivery without performance drops.
Automated daily and weekly dispatches are managed by the cluster.

newsletter.travel2latam.com / campaigns / content

World Cup to boost tourism in North America: WTTC

Honduras brings together Ibero-American tourism to boost the competitiveness and sustainability of the industry

Belize: The refuge of silence where the jungle embraces the sea

Forró, bonfires and flavors: the São João festivities unfold winter experiences and traditions in Brazil

Why Pupila® Custom Development

Built for Editorial Scale

A CMS purpose-built for daily news publishing — managing hundreds of articles across three languages, multiple authors, and a complex taxonomy of destinations, sectors, and companies.

Zero External Dependencies

The newsletter engine runs entirely in-house — no Mailchimp, no Postmark, no SendGrid. Three SMTP cluster dedicated servers with automatic failover guarantee deliverability with full control over domain reputation.

Newsletter Engine + SMTP × 3

Custom bulk email system with HTML template builder, regional segmentation, and three independent SMTP servers — delivering weekly bulletins to thousands of tourism professionals.

/ Project Results /

The travel industry's,
media of record in Latin America.

Multi-language management (ES/EN/PT) via a single proprietary CMS with independent editorial workflows.

Dedicated server SMTP cluster for maximum deliverability and full redundancy with zero third-party reliance.

10+

Years as technology partner. From logo and CMS to newsletter infrastructure — a full-stack relationship built for the long run.

500k+

Monthly dispatches to a consolidated base of over 120k active and satisfied clients.

We build media platforms that scale, publish, and distribute without friction.

Work with us →

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A trilingual daily news platform with mass newsletter delivery and distribution across three continents.

Daily & Weekly emails deliveries

The travel industry's,media of record in Latin America.

Daily & Weekly
emails deliveries

The travel industry's,
media of record in Latin America.