/ PUPILA® CMS /
The engine for news media online.
Our high-performance SaaS platform designed specifically for online newspapers and magazines. Agile, scalable and SEO-optimized content management.
- 16+ Media outlets running on it
- 99.99% Uptime guaranteed
- 24/7 Monitoring & support
- 10+ Years in production
/ WHY PUPILA® CMS /
Everything a newsroom
actually needs.
- // 01
Editorial workflow, built for newsrooms
Multiple authors, sections and daily publishing rhythm — the same workflow behind newspapers and magazines shipping content every day.
- // 02
SEO-first architecture
Clean markup, fast pages and structured content designed from the ground up to rank — not bolted on after launch.
- // 03
Built for traffic spikes
Engineered to absorb massive traffic peaks without falling over, backed by a 99.99% uptime guarantee.
- // 04
Multi-portal networks
Run several regional or topical portals from a single instance — proven in production with networks of five-plus sites under one roof.
- // 05
Live streaming & multimedia
Native support for live radio, video and rich media for broadcasters and outlets that go beyond text.
- // 06
Subscriptions & newsletters
Built-in subscriber areas and newsletter delivery for publications that monetize loyal readers, not just pageviews.
/ PUPILA® MAGIC BOT /
Just say it.
Magic Bot does it.
Pupila® Magic Bot is a colloquial-language action interpreter built into the CMS. Tell it what you need done on the backend, in plain words, and it carries it out — no menus to hunt through, no forms to fill in twice.
Publish a note, pull an ad campaign's metrics, find every article on a topic — Magic Bot understands the request and runs the matching backend action for you.
See Magic Bot in action✓ Draft created, tagged Economy, and published to Home.
✓ Impressions, clicks and CTR exported as CSV.
✓ 47 matching notes found, sorted by most recent.
/ HOW MAGIC BOT WORKS /
- // 01
Ask in plain language
Type the action the way you'd say it to a colleague — no commands, no menus, no syntax to learn.
- // 02
Magic Bot interprets it
It reads the request, figures out which backend action (or actions) it maps to, and prepares it.
- // 03
It runs it and confirms
The action executes directly on the backend and Magic Bot replies with what it did, instantly.
Daily news desk
Regulated or legal content
Both run on the same CMS — the only difference is how the workflow was configured for each newsroom.
/ APPROVAL & PUBLISHING WORKFLOW /
Your workflow.
Not a generic one.
Every newsroom approves and publishes differently. Pupila® CMS lets you configure that process end to end — who reviews, in what order, and under what conditions — instead of forcing your team into a fixed pipeline.
Set it up once, adapted to your editorial team and your business rules, and every note follows it automatically from draft to publication.
- — Custom stages — mirror however your newsroom actually approves a note, from a quick single check to a full sign-off chain
- — Role-based permissions — journalists, editors, legal/compliance and publishers each see and approve only what is theirs
- — Scheduled publishing — approved notes go out exactly when you want, not the moment someone clicks save
- — Per-section or per-topic rules — sensitive or regulated topics can require extra approval steps automatically
/ SOCIAL PUBLISHING /
Write once.
Publish everywhere.
Pupila® CMS connects natively to your social networks. Publish a note once and it goes out simultaneously across every channel you have connected — no copy-pasting into five different apps.
- — Publish once in the CMS and push it to every connected network automatically — no copy-pasting into five different tools
- — Auto-formatted per platform — character limits, image crops and link previews adjusted to each network's rules
- — Per-note control — choose which networks a note goes out to, and when
- — Click-back tracking — see how much traffic each network sends back to the site, per note
Connected networks
More networks available on request.
Activity log
- Revert
M. Fernández published "Port regulations in Rosario"
2 min ago
- Revert
J. López edited the headline on "Vaca Muerta pipeline"
14 min ago
- Revert
A. Gómez removed tag "Economy" from 3 notes
1 hour ago
- Revert
System ran the scheduled publish for "Q3 ad campaign report"
3 hours ago
/ FULL AUDIT TRAIL /
See everything.
Undo anything.
Every action taken in Pupila® CMS is logged in detail — who did it, what exactly changed, and when. Nothing is a black box.
And if something needs to be undone, it takes one click: any change, by any user, can be reverted back to a previous version.
- — Full activity log per user — every edit, publish, deletion and permission change timestamped and attributed
- — Field-level history — see exactly what changed inside a note, not just that something changed
- — One-click revert — roll back any change to a previous version, instantly, no matter who made it
- — Accountability without friction — full visibility for editors and admins that never slows the newsroom down
/ DESIGN & LAYOUT /
Built to be yours.
Never a shared theme.
There are no static, fixed templates in Pupila® CMS. Every portal is designed and built from scratch — homepage, content blocks, section layouts and templates all tailored to that client, so no two sites running on it look alike.
- — Custom homepage layout — built around how your editorial team actually organizes news, not a fixed grid
- — Modular content blocks — breaking news, featured story, video, opinion columns or sponsored content, mixed per section or per portal
- — Bespoke visual design — typography, color and branding designed from scratch for each client, never a shared theme
- — Independent templates — category pages, article pages and landing pages can each have their own layout
News desk
Magazine
Multi-portal network
Illustrative layouts — each portal is designed to its own brief, not picked from this list.
Reader registration
Real reader profiles and a first-party audience database, not just anonymous traffic.
Newsletter subscriptions
Capture, segment and send from the same platform, no separate tool needed.
Polls & surveys
Drop a poll into any note and get direct reader feedback in real time.
Comments
Moderated discussion under every article, with spam and abuse controls.
Classified ads
A built-in marketplace module — a real revenue stream for local and community outlets.
/ READER ENGAGEMENT /
Readers who
keep coming back.
Pupila® CMS comes with the tools to build a real relationship with your audience, not just chase pageviews — reader registration, newsletters, polls, comments and a classifieds marketplace, all built into the same platform.
No plugins to stitch together and no separate logins to manage — everything ties back to the same reader profile and the same newsroom.
Build reader loyalty/ TRAFFIC & ANALYTICS /
Every number,
in one place.
Pupila® CMS ships with its own analytics built in — traffic, content performance and referral sources, right next to the content itself. No stitching together Google Analytics, spreadsheets and a separate BI tool just to answer "what's working."
- — Real-time traffic — see concurrent readers and trending notes as they happen
- — Content performance — most-read notes by author, section or tag, over any period
- — Referral sources — know exactly which network, search engine or newsletter sent the reader
- — Exportable reports — pull the numbers your sales and editorial teams actually need, on demand
2,481
Live readers
128K
Pageviews today
+18%
vs last week
Top notes today
- Port regulations in Rosario 12.4K
- Vaca Muerta pipeline update 9.8K
- Q3 ad campaign report 6.1K
Article preview
Subscribers only
Subscribe to continue/ MONETIZATION /
More ways
to make it pay.
Every monetization lever lives inside Pupila® CMS itself — public and private content behind a subscription, a proprietary adserver to run your own campaigns, sponsored sections and native ad placements inside the note, plus a fully configurable online media kit for advertisers.
- — Paywall & subscriptions — mark any note public or subscriber-only, with flexible metering rules
- — Proprietary adserver — sell, traffic and report on your own campaigns without depending on a third party
- — Sponsored sections — branded content areas sold as a package, clearly separated from editorial
- — In-article ad placements — native ad slots inside the body of a note, not just banners around it
- — Configurable online media kit — a live, always-current rate card and inventory page built straight from real CMS data
/ TRUSTED BY /
Media outlets already
running on it.
Trust us — these are some of the newsrooms and media networks publishing on Pupila® CMS today.
News & Media Platform
Travel2Latam
A B2B digital news platform and tourism media outlet dedicated to promoting travel and trade across Latin America and the Caribbean.
Legal Publishing Platform
Diario Judicial
A digital newspaper providing daily news, legal analysis, and updates on court rulings and judicial affairs for lawyers and legal professionals.
News & Media Platform
Crónicas Económicas
A daily economic and business newspaper for Uruguay — digital news, weekly print editions, columns and live streaming, all on a single newsroom platform.
News & Media Platform
Blog del Contador
A tax and accounting news portal for Argentine professionals — daily coverage of tax, labor and finance topics, with a subscriber area and newsletter delivery.
News & Media Platform
Annur TV
The first Arab and Islamic news and TV channel in Latin America, in Spanish — international coverage, geopolitics and live streaming for Spanish-speaking audiences.
News & Media Platform
Agencia Islámica de Noticias
An Argentine Islamic news agency covering the Muslim world — daily international news across politics, society, culture, science and sports, in Spanish.
News & Media Platform
Patagonia Press
A regional digital newspaper for Argentine Patagonia — daily local, national and world news with strong coverage of Neuquén, the Alto Valle and the Vaca Muerta energy hub.
News & Media Platform
Revista Mercado
The digital edition of Revista Mercado, a multiplatform business outlet founded in 1969 — in-depth coverage of the corporate world across business, economy and finance.
Club & Membership Website
Club de Gimnasia y Esgrima de Bs As
Institutional and membership website for GEBA — club information, sports activities, news and member benefits.
News & Media Platform
Diario El Sol
The digital newspaper of Mendoza, Argentina — local, national and international coverage across news, police, sports and culture, plus online radio stations.
News & Media Platform
VoxLatam
A Spanish-language digital news magazine for Latin America and the US Hispanic market — business, tech, politics, travel and culture, with a Miami focus and a podcast.
News & Media Platform
San Pedro Informa
A local news portal for the city of San Pedro, Buenos Aires — daily coverage of society, police, sports and culture, with live online radio.
News & Media Platform
Ciudadanos Viajeros
A travel and tourism news magazine — destinations, getaways, experiences and industry news, with a newsletter and sister sites.
News Network Platform
Grupo Post
A network of regional news portals across Argentina, grouping local sites under a single multi-portal platform on Pupila® CMS.
News & Media Platform
Soy El Capitano
An international football news portal — daily coverage across LATAM, La Liga, the Premier League, Serie A, Copa Libertadores and Champions League.
Content & Product Portal
Nexpin (3M)
A content and training portal created for 3M to engage the healthcare community — news, courses and activities around infection prevention.