Case Study — Football E-Learning Platform · Web + Content
Football by Experts
/ Overview /
A platform where top coaches and players teach the game — and the next generation learns, reads, and gets discovered in one place.
Football by Experts brings elite instructors — Pogany, Burruchaga, Sorín, Crespo, Chilavert and more — into structured video courses, alongside a football news portal, a talent-showcase channel for players, and a members panel where each expert tracks their own course sales and commissions. We designed and built all four surfaces on a single shared backend, in four languages — Spanish, English, Portuguese and Arabic.
BUILT TO TEACH & SCALE
WHAT WE DELIVERED
TAUGHT BY THE PEOPLE WHO PLAYED THE GAME
Every course is led by a recognised coach, referee, broadcaster or player — World Cup winners, FIFA instructors and top-flight professionals. We built the platform that turns their experience into structured, certified video courses, each one published, priced and tracked from their own panel.
+ a growing roster across 9 categories — Goalkeeper, Defender, Forward, Midfield, Head Coach, Management, Development, Journalism & Training.
Courses, news, and talent —
one platform for the football world.
Surfaces built on one shared core — courses marketplace, news portal, talent showcase, and instructor members panel.
Payment gateways integrated — Stripe and PayU — with automated per-course commission tracking for every expert.
Stack ownership — from database and API to course player, editorial CMS, talent gallery, and commission engine — delivered multi-lingual in ES / EN / PT.
