Cinebid

Pupila® Digital Agency

Case Study — Frontend Engineering & UX/UI

←Back

Client CineBid

URL cinebid.com

Scope Backend DEV · UX/UI · Business Logic

Technology Svelte · Programmatic APIs

Industry AdTech · Cinema

/ Overview /

CineBid is a disruptive programmatic platform engineered for the cinema industry — connecting advertisers and exhibitors with the same precision and real-time metrics that define modern digital environments.

The traditional cinema advertising market has long relied on analog, bureaucratic frameworks — characterized by lengthy lead times and zero flexibility. Our challenge was to revolutionize this ecosystem into a seamless, automated buying and selling engine.

We undertook the full technical design, business logic implementation, and frontend development for the two core tools that power the platform: the Advertiser Dashboard (Buyers) and the Exhibitor Console (Sellers).

/ The Challenge /

Building two complex, highly dynamic interfaces demanding exceptional data performance, interactive charts, and real-time workflow automation.

The project required bridging the gap between the analog world of cinema and the precision of modern programmatic media buying — without sacrificing the premium, big-screen experience that makes cinema advertising unique.

/ The Solution /

Buyers

Sellers

Advertiser dashboard

Campaign planning & buying

Geo targeting Real-time analytics Budget & CPM control Creative upload

Core engine

CINEBID

Programmatic infrastructure

Auction engine

Inventory management

Zero-fee transparency

Exhibitor console

Screen monetisation

Inventory management Showtime integration Digital demand engine Yield optimisation

Shared component library

Data tables & filters Auth wrappers Interactive charts Map selectors

Built with Svelte

/ Buyers Tool /

ADVERTISER
DASHBOARD

An interactive control panel to select premium cinema networks, schedule runtime dates, define budgets, and measure real-time ROI.

app.cinebid.com / dashboard / campaigns

CINEBID

Campaigns

Analytics

Targeting

Cinemas

Billing

Reports

Active Campaigns

Real-time performance · Updated every 30s

+ New Campaign

46%

Avg. Ad Recall

4.7×

Attention vs. TV

312K

Impressions This Week

Hidden Fees

Daily Impressions · Last 14 days

/ Precision Targeting /

AUDIENCE DELIVERY

Complex visual tools leveraging audience insights based on specific theater locations and auditorium types.

/ Real-Time Analytics /

ATTENTION METRICS

Reactive reporting dashboards with attention, impressions, and ad recall data. No hidden fees.

/ Architecture /

WHY SVELTE?

Zero-Runtime Performance

Components compile to tiny, framework-less vanilla JS — no Virtual DOM overhead. Dashboards with massive data arrays load instantly.

Native Reactivity

Real-time auction trackers, interactive map-based seat selectors, and complex analytics charts with zero performance lag.

Maintainable & Scalable

Clean syntax and modular architecture — reusable components shared across both dashboards, significantly reducing dev hours and technical debt.

/ Deliverables /

WHAT WE BUILT?

Buyers Tool — Advertiser Dashboard

Programmatic planning & buying, precision audience targeting, and real-time analytics with full ROI transparency.

Sellers Tool — Exhibitor Console

Intelligent inventory management, digital demand integration, and yield & revenue optimization for cinema chains worldwide.

Shared Component Library

Data tables, advanced filters, authentication wrappers, and chart components — all reusable across both interfaces.

/ Project Results /

The cinema industry,
finally programmatic.

4-7×

Higher attention metrics compared to traditional TV or social media — the captive cinema environment delivers unmatched engagement.

46%

Ad recall rate achieved through the platform — substantially above industry benchmarks for digital advertising.

Hidden fees. Full campaign transparency for advertisers — a first for the cinema advertising industry at this scale.

We build interfaces that move fast, look sharp, and never get in the way of the product.

Work with us →

Next Case→